Apple store Employee stories

Apple retail store workers are bound to strict codes of conduct relating to how they interact with customers, a report in today’s Wall Street Journal has revealed.

The financial bible has interviewed several current and former employees about how they are trained to understand customer needs rather than push products on the punters.

Former employee David Ambrose told the WSJ: “You were never trying to close a sale. It was about finding solutions for a customer and finding their pain points.”

The report also pointed-out that the philosophy means Apple Store employees do not receive commission or bonuses based on the sales they make.

Training manual

In a 2007 training manual obtained by the paper Apple Store employees are informed that: “Your job is to understand all of your customers’ needs – some of which they may not even realize they have.”

The manual also offers insight into a “steps of service” APPLE acronym that employees are encouraged to use when dealing with visitors to the store:

“Approach customers with a personalized warm welcome,”
“Probe politely to understand all the customer’s needs,”
“Present a solution for the customer to take home today,”
“Listen for and resolve any issues or concerns,” and
“End with a fond farewell and an invitation to return.”


In one slightly humorous revelation, workers at Apple’s tech support ‘Genius Bars’ are not allowed to use the word ‘unfortunately’ to customers as it is considered to have negative connotations.

Instead they are encouraged to use phrases like “as it turns out.”

One former employee interviewed by the WSJ says that he was forbidden from correcting, and hence patronising, customers when they mispronounced the names of Apple products.

Meanwhile, employees who don’t sell enough Apple Care service packages with products sold are retrained or shipped out to another department.


Genius Bar employees at paid around $30-an-hour in the US, while sales staff earn between $9 and $15.The former are regularly retrained and retested on their knowledge.

One Apple employee has recently set about trying to arrange an Apple Store employee’s union and is demanding higher wages.


Very Interesting!!
India has 1.2 billion people, among them bankers, gurus, rag pickers, billionaires, snake charmers, software engineers, lentil farmers, rickshaw drivers, Maoist rebels, Bollywood movie stars and Vedic scholars, to name a few. Humanity runneth over. Except in one profession: India is searching for a hangman.

Usually, India would not need one, given the rarity of executions. The last was in 2004. But in May, India’s president unexpectedly rejected a last-chance mercy petition from a convicted murderer in the Himalayan state of Assam. Prison officials, compelled to act, issued a call for a hangman.

No one answered…

Courtesy – NDTV News

Corporate Cricket with SAS

I was bit nervous to see some early showers in the morning. As the day progressed, my confidence grew! At last the sun was at its best and so do was everyone down in Marlow SAS institute. We had a great lunch followed by some business talks. Everything was perfect to start the gentlemen game. The ground looked nice and tidy. The gorundsman had done a great job to soak some water from the centre pitch although it was bit damp and sticky due to persistent rain for couple of days! Nevertheless the toss was pretty much on. My captain won the toss and rightly elected to field! It was a wise decission considering the nature of the pitch and the opposition we were playing. After a team photograph, the action was shifted to the game! The first over from Nikhil was an eventful over with few wides but he held the nerve to finish it with a great style. The SAS batsman were caught between defence and attack, they were not really threatening. After Nikhil and Sandep’s brief two overs spells, I got my turn to bowl. I managed to keep a good line and length for the entire 4 over spell. The captain was impressed with my bowling. He called an important decission making meeting to check with the team whether to go for the win or to provide everyone in the team an opportunity! Rightly, the group decided to go for the win..SAS scored 115 of 20 overs. Thanks to a great fielding effort by some of our young players!

The chase was not a challenging one, but the good show on the field inspired me to take up the openers role. I started slowly playing with defense, nudging singles and providing the other batsman as much as strike possible. In between I pulled a nice gifting delivery to the boundary. It was a great opening stand and we were riding fast towards the victory.. Rest of our batsmen ensured we reached the target of 115 within 12 overs! Everything else is now a history!
What a game that was! The spirit and enthusiasm was always at its best!

The Baba and the Bribe!

I have been following closely on the recent political development happening in India. Although, its a great thing happened to our nation when the civil society and Anna movement took place recently to force the current UPA government to consider Lok Pal bill on a fast track, but allegations and counter allegations from Congress, BJP and the Civil Society is something very disturbing and makes me believe that we are living in a pseudo democracy!

The key issue here is very simple. Many countries in the world have their own way of tacking corruption by the public servants, individuals and corporates. We in India seem to have inherited the legacy of giving and taking bribes from our ancestors for ages and it seem to have engraved in our body, soul and blood. When the corruption disease becomes very dangerous, obviously there need to be a proper prescription required to deal with it. We have a ruling government which does not care the needs of the common man. We also have an opposition which is just shouting day night about the issues raised by the common man and the civil society. What India missing is a political party based on the priciple of development, comitted to eradicate poverty, provides clean and good governance, consisting of highly qualified MPs, the list of aspiration goes on..will we ever see that happening? Only time will tell…

UK Bribery Act

The UK Bribery Act 2010 comes into force on 1 July 2011. This Act consolidates existing anti-bribery provisions in the UK as well as introducing a new corporate offence and therefore has important implications for all companies that do business in and from the UK.

The Act aims to eliminate bribery and its negative impact on economic growth and is widely considered to implement one of the most restrictive anti-bribery regimes in the world. The Act has much in common with the US Foreign Corrupt Practices Act, but in some key areas goes even further for example, by making bribery an offence in the private as well as public sector and by outlawing all facilitation payments (i.e. small bribes paid to facilitate routine government action e.g. customs clearance).

The Act gives UK regulatory authorities jurisdiction outside the UK in certain cases and the Director of Public Prosecutions and the UK Serious Fraud Office have both signalled that they will aggressively use this jurisdiction to prosecute companies regardless of where the illegal conduct takes place.

The Act includes the following criminal offences:

  • Active Bribery i.e. where a person directly or indirectly offers, promises to give or gives a bribe (i.e. a financial or other advantage)
  • Passive Bribery i.e. where a person directly or indirectly, requests, offers to receive or receives a bribe
  • Bribery of a Foreign Public Official

All of these offences can be committed not only by individuals, but also by commercial organisations.

Tips on Cricket Shoes

Spiked shoes were created to help with playing on soft ground, and cricket spikes are no different. Knowing where to look for cheap, quality cricket shoes is vital if you want to save money yet still purchase high quality shoes. Choosing the right shoes for your style and build can make the difference between playing well, and playing badly or getting injured. Cricket Spikes Shoes are one of the most important parts of your cricket equipment; you wear them at all times and they provide you with the grip required to play the game. The difference with your cricket spikes is that they have more than one purpose compared to your other equipment, such as gloves and bat – when playing cricket you sometimes need to bowl, bat and run short or long distances to try and catch the ball – all very demanding on your legs. It’s All About Comfort Having cricket spikes that are comfortable should be the most important thing when you’re on the lookout for some new shoes. Comfort is imperative in all cricket equipment, but in cricket shoes it can stop your feet aching and make it easier to walk. Plus, if you choose the right cricket shoes with cricket spikes then you will have the proper ankle support to aid in avoiding any nasty ankle injuries. When choosing your shoes it’s recommended that you avoid the common mistake of deciding on looks over comfort!
Spiked Shoes Cricket spikes are extremely helpful because they dig into the ground and prevent you from slipping or falling over. There are different types of cricket spikes you should choose depending on what type of cricket player you are: Bowler: If you’re a bowler you should choose shoes with spikes that cover the complete sole of the shoe – this will give you the necessary grip to bowl effectively. You may also want extra support for the ankle in the form of a boot rather than a shoe. Batsman: For batting, ensure you purchase shoes that only have spikes at the front of the shoe, with a little bit of grip near the rear. This will ensure you can perform the usual movements of a batsman effectively. Half-spike or multi-function shoes are ideal. Multi-function shoes can be converted to full spike or full rubber soles to suit all grounds. They are ideal if you bat and bowl too. Getting the right spikes on your cricket shoes is important, but it’s not as important as choosing shoes that fit you well and are comfortable. Buying cricket shoes online does not have to mean you end up with shoes that don’t fit or are not comfortable! However, you need to make sure you do your research on the particular shoes you’re interested in, by searching through forums and such online.
When purchasing cricket shoes online ensure you stick to the following 3 rules: • Brand – don’t look for the brand first. Yes, it’s important to purchase quality, but if you do your research you may find that a new or relatively unknown brand actually put a lot of effort in to creating cricket shoes that are comfortable and well made. search through the web for reviews of the shoes you’re interested in. This will help you to overcome the loss of not being able to try the shoes on. Ensure the company you buy the shoes from have a returns policy that suits you.

Open letter by a crazy Indian fan…

Dear Sachin/God,
I have followed you from the day you entered into the mainstream cricket. You were the euphoria at the time when I was just 8th standard kid enjoying the gully cricket played with my boarding school mates. We always used to get excited to hear, read and listen about your talent and we used to die hard to see you live on TV.
I remember being awake on early hours of one Sunday when you belted the Kiwi attack by making 82 runs from just 49 balls. Every stroke you played during that brisk innings made me feel like you, little master would rule the cricketing word for centuries to come.
If I have to define the key moments of yours, it’s extremely difficult to pick and choose, because, every match, every innings and every ball you have played for the last 22 years has a class, charm and elegance written all over it. You started your career at the age of 16 and now after 22 years, you still look like a teenager. The best of the best titles like SIR, MASTER, and LEGEND would not be enough to describe the genius of  you, Sachin Tendulkar.
People say that Sir Donald Bradman was the best ever batsman and the records speak volumes about Sir Donald Bradman. He is described as the greatest batsman who ever lived and the greatest cricketer of the 20th century.
Every Indian would agree you are the Don Bradman of our era. Beside the mountain of runs you have scored in cricket one should not forget the pressure of 1.2 billion people who think that anything less than 100 for you is a failure and this thing makes you unique that for past 22 years you have successfully carried the expectations of each and every Indian.
The world cup comes every four years but the centuries will come every match for you.
I wish you and your team all the best and focus on winning the World Cup 2011 not just for you but for the entire Indian nation.
Let the Lankans get the nightmares of the 2011 final for the next four years to come!

Free advice for men in blue!!

I was just going through some media feeds about forthcoming Cricket World Cup quarter final of India Vs Australia! Its evident that the whole media, ex-cricketers and analysts nowadays have forgotten their daily diet and preaching only about what sort of strategyrequired for the Indian team! Here are some of the links and what they have to say!

  1. Five things India must do to beat Australia
  2. Good and bad for India at Ahmedabad
  3. Little Master will do it for India
  4. Experts: India better than Australia
  5. India vs Australia: We are a better side, says Sourav Ganguly
  6. Will the real India please stand up?
  7. Looks like Aussies are following England, here is what Aussie say about it:We’ll silence India crowd, says Aussie coach

I am sure there will be many more things said before the first ball is being bowled..



“The fight is won or lost far away from witnesses. You don’t succeed when your dream is accomplished … you are succeeding or failing right now. Your daily habits will determine how far you go.”